There will be this one time in life where you get this brilliant idea, a business plan forms in your mind and you have a huge bright bulb glowing above your head. That is your “WOW” moment. Some people are gifted with a lot of these moments and some people are not gifted with them at all. What matters the most is not getting the idea but how well you execute it. Now that’s a Bummer, ain’t it?
I had a lot of those moments and I ve leart a great deal from executing them and not executing them. I have a feeling people need to understand the mistakes that are done commonly even though making an error is the best way to learn. So here are some pointers.
1. The IDEA
This is the most important of all. It defines what you want to do. You need to be clear on what you want to do. You can’t sell cars when you want to be selling spaceships.
2. The Market
You need to understand who your target audience. Not just who they are, but what they do and what they like and dislike. You cant sell chicken to a vegan, if you do – well you ve got great marketing skills. Which brings us to…
This is not something you learn. This is an instinct. A right word at the right tome can make you a million dollars. You need to do your homework before you set out to market your idea or product. You shouldn’t have a problem if you the two things above right. You ll still require one other thing…
This is one place you need to be clear about. You need to know at what prices to offer your servuces or products at. It’s not business if you end up making a loss even after you ve got the clients and finished the work on time. New entrepreneurs often find themselves in situations where they have to compromise on the price. This is where you need to get your marketing people to act smart. You need to set the minimum price for the work you will be doing. This should cover all the expenses involved for the whole team that might be involved in it. Everone has to eat, drink and sleep, that is the why they need to work.
This is one of the most important part of a job well done. People can’t do something unless they are thaught how to do it. That is why there is so much demand for experienced people in any industry.
6. Satisfy your employees
The important part of getting a team to do their work is to keep the team moivated in all situations. It is okay to make a small investment if that means keeping your people happy and working. Seriously, buy that wii.
7. Keep your promises
Never promise the client that you can get the job done in 2 days if that is all it actually takes. Always leave time to correct errors and to make up for lost time. It’s always better totell the client you will get it done in 4 days and deliver the product early. It reflects on how fast you can get the job done. But this does not work at all times, it’s a risk but a calculated one. If it works you get a lot more business but it doesn’t well, you start all over again.
8. Always respond to your email
On some days, you will get hundreds of emails. On others, you will get none at all. You need to read everything and make intelligent replies to all of them. Be smart, always be nice. You never know when you will need one of them to help you out.
9. Be Organized
There is no alternative to this. You need to be organized at all times, keep your calender up to date. Attend all the events you are invited to. Attend all those breakfast things that people go to. Speak to people, get your brand out there.
You need something done, but you don’t know how to do it. You need to get someone to do something and you are trying to be polite. Well, before you know it, the person would be gone and you would have to go look for someone else who can do it. All it takes to get something done is to ask. There are endless things that can be accomplished by asking. People get huge deals by asking, people get stuff for free by asking. You might get that break you need by asking. SO, ASK.
11. Watch your step
You are your brand. Always watch what you say in public. Everything you say is attributed to your brand. Watch your language at all times, especially if your brand is related to kids in anyway. Watch what you post on the social networking sites.
12. NETWORKING, NETWORKING, NETWORKING.
You need to tell people what you are doing, at the same time you need to know what others are doing. Its all about networking. You know someone who knows someone who knows someone who can get you a deal on something you’ve been searching for. And, before you know it you will be great friends with all those people.
13. Talk to people about your idea
One of the mistakes entrepreneurs do is to keep their idea a huge secret from their friends. You will find that if you tell people about the idea, you get a lot of critics that is very helpful in how you proceed with the plan. But be smart about who you tell it to or someone might just use the idea. Get a lot of views on how you will be executing the plan. Trust me, it helps. A lot of problems in your proposal will be uncovered along with possible solutions.
14. Get some goodies made
People love goodies and handouts. It is one of the most effective ways to market your brand. It might just be an awesome wall paper. It can be as cool as a gadget that you can giveaway. But there has to be something that they(your target audience) can relate to.
15. Have FUN
You are not going to make it big unless you enjoy what you do. Have fun doing it and there is nothing better.